About us
BK SHARE Advertising Inc.
Founded in 2021 and based in Denver, Colorado, BK SHARE is an advertising company within Booking Holdings. We help travel partners grow with advertising and promotions that raise brand awareness, attract more customers, and drive sales.
Since 2021, BK SHARE has brought on more than 20,000 online part-time contributors for promotional work such as ratings and recommendations. That engagement helps partners build visibility and loyalty. Over the next five years, we plan to create 50,000 online part-time jobs in Zimbabwe.
In January 2026, BK SHARE signed a five-year strategic partnership with the Africa and Europe Tourism Committee to grow travel to these regions and support local tourism industries.
Booking Holdings Inc.
A leading global provider of online travel and related services, headquartered in Norwalk, Connecticut (NASDAQ: BKNG).
Jay Walker founded the company as Priceline in 1997, and it went public in 1999. In 2018, it was renamed Booking Holdings Inc., and its ticker changed from PCLN to BKNG.
What began as a U.S.-focused online travel business has grown into a global digital travel group with some of the world’s best-known travel brands.
Booking Holdings Development History
Founding Years
In 1997, Jay Walker founded Priceline and introduced the innovative “Name Your Own Price” model, transforming how travel products were sold online. After its IPO in 1999, the company refocused on travel and expanded hotels, flights, and related services through acquisitions and integration.
Global Expansion
The 2005 acquisition of Booking.com marked a pivotal global turning point. Expansion continued with Agoda (2007) in Asia, TravelJigsaw—today’s Rentalcars.com (2010)—and KAYAK (2013). In 2013, mobile apps were launched to serve the rapidly growing mobile internet audience.
Multi-Brand Group
Renamed The Priceline Group in 2014 to reflect its multi-brand portfolio, acquiring OpenTable, RocketMiles, PriceMatch, Momondo Group, and more. In 2018, it became Booking Holdings Inc. (NASDAQ: BKNG), advancing digital marketing, travel resource integration, and global operations.
BK SHARE & Beyond
During COVID-19, Booking Holdings adapted with health & safety guidelines and flexible booking. In 2021, it founded BK SHARE Advertising to help travel partners grow via digital marketing. Today it ranks among the world’s leading travel platforms, powered by hundreds of millions of user-generated reviews.
Anthony Larry Mikinka
Chief Executive Officer & Human Resources Director (CEO & HRD), BK SHARE
“Bringing the right partners together to build a stronger travel and culture ecosystem—and growing sustainably through smart organization.”
About Anthony
Anthony Larry Mikinka is Chief Executive Officer and Human Resources Director of BK SHARE. He brings sharp commercial judgment and a global perspective to the travel and culture industry.
With years of experience modernizing industries and connecting partners, Anthony works across traditional boundaries. He has built a strong network of premium hotels, airline partners, local cultural brands, and public–private collaborations worldwide. He is known for turning complex supply chains into clear, high-value travel products and services.
In his dual role, Anthony connects executive strategy with practical people leadership. As CEO, he drives business-model innovation and long-term growth. As HRD, he builds a diverse, international talent pipeline that supports BK SHARE’s expansion across the travel and culture sector.